Using the corporate website’s homepage, a human face was put on the company by creating vignettes featuring ConAgra’s people, food, and philanthropy. From the backstory on the real Chef Boyardee to the diary farms of Wisconsin that provide the real milk for Swiss Miss to ConAgra’s fight against child hunger, the frequently updated stories helped consumers connect with ConAgra Foods in a more meaningful way.
Responsive Website Design
Role: Senior Interactive Art Director
Agency: Possible Worldwide