Conagra Foods

 

Using the corporate website’s homepage, a human face was put on the company by creating vignettes featuring ConAgra’s people, food, and philanthropy. From the backstory on the real Chef Boyardee to the diary farms of Wisconsin that provide the real milk for Swiss Miss to ConAgra’s fight against child hunger, the frequently updated stories helped consumers connect with ConAgra Foods in a more meaningful way.

Creative Services:
Responsive Website Design

Role: Senior Interactive Art Director
Agency: Possible Worldwide

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