The Cincinnati Bengals
Part of the first-ever advertising partner in the team's history. It was a huge win for the agency. Charged with creating an exciting campaign theme: "Let's Roar!'" which serves as the focus for the communication, as well as the rallying cry for fans. The concept was rooted in the thrill of witnessing the game in person in Paul Brown Stadium ("The Jungle").
Campaign, Outdoor, Microsite, Apparel, Responsive Emails
Role: Senior Art Director/Design
Agency: Creative Department